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Why Most Website Designers and Internet Marketing Do Not Mix?

Friday, 16 April 2010 20:59

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Website development is an important and crucial first step to creating an online business. The investment made in your website design can be a large investment and you probably want a website that is an extension of your business and display your products or service in a professional way.

Beware, just because a website is amazing to look at, this does not mean it work well with all of your Internet Marketing efforts.

Most of the time the websites are created with out the thought or planning of good quality content, sites are also employing mainly flash design as well as complicated navigation set up making exploring your site frustrating. Surprisingly Internet Marketing and Website Design seem to be clashing rather than complimenting each other.

Do you ever ask yourself why isn't your website performing well online no matter what you do?

What causes a beautiful, appealing website to fall short in search engines?

Most cases seem to point to the fact that some website designers do not consider the importance of Internet Marketing when putting together websites for there customers. Some web designers seem to be strictly focused on the graphical components and forget or do know about the Search Engine Marketing, Internet Marketing aspects of most websites.

Internet Marketing may be less of an importance if site is mainly a Business to Business website but in the e-commerce business, websites really depend on SEO Internet Marketing for its overall success.

Websites that fall short in Internet Marketing can lead to very expensive and needed redesigns for your site, changing different components of your pages to make it search engine friendly as well as easy navigation for site exploration although some changes may be less extreme than others. This can cause major set backs in business goals.

Build and design your website around the content not the other way around.

Before you decide on a website designer, make positive that the design will be user friendly as well as friendly for Internet Marketing procedures. Shop around, ask questions, see if the designer understands the importance of certain SEO priorities and keep them informed about what your looking to accomplish.

Design a site that is easily expandable as well as easily adjusted to fit your Internet Marketing, SEO needs or have your SEO Consultant suggest a web designer to work with, insuring everything will function the way your website was intended to function. This just may help prevent costing you much more than you ever expected and it will also help your business goals to remain on the track to success.

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